5 types of promotional images every maker needs in their portfolio
Images are an essential part of brand promotion. They do the heavy lifting of selling your handmade…
What to do if selling your statement handmade crafts to rich people makes you feel uncomfortable
The nature of hand-craftsmanship often means the products created will cost more than those mass-produced, with prices…
7 powerful qualities successful high-end artisan businesses have in common
Have you noticed that some designer-makers and artisan brands always seem to get the press mentions, the…
Do you know who you are selling your handcrafted products to?
Do you know who you are selling your handcrafted products to may seem like an obvious question….
6 common reasons why people are not buying your creations and how to fix the problems
Paying customers are the lifeline of any business, without them you’re simply running a hobby. Every entrepreneur…
What upmarket retail buyers look for when buying craft from a maker, tips to help you secure stockists
Prestigious commercial retailers and smaller upmarket independent shops, boutiques and gallery shops are always looking for high-quality,…
Want to boost your sales? Sell the story, not the product
Storytelling is a powerful medium in business for generating sales. At a time when the market is…
How to show up as the face of your business when you don’t like being in the spotlight
Branding a business doesn’t stop and start with the business itself but incorporates all that is connected…
How to catch the curator’s eye, proven tips for designers & makers who want to stand out
If you are interested in getting your work featured in high-profile exhibitions, bought by a collector or…
The main challenges designers, makers, artists face when building a brand, and how to overcome them
Building a brand is a way of packaging, presenting and connecting your work, purpose, and mission to…