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Crafting authentic brand stories

The Maker’s Storytelling Workshop

A live online workshop that guides makers and artisan business owners through the techniques of identifying, crafting, and confidently sharing the stories behind their craft and practice, so that they can connect with their customers to make more sales, and earn a full-time living from their craftwork.

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“Many artisans struggle to get their work seen in a crowded marketplace. Sharing your story is a powerful way to elevate your visibility.”

However, not everyone finds it easy to translate their stories to paper or screen.

It can be difficult to express what you want to say, especially if writing is not your thing. Also, sharing your stories is a very personal experience. Doing so can make you feel vulnerable. You fear being judged. That your story is not exciting enough.

We get it and want to show you how to craft and authentically share your own stories because we know how important storytelling is to your marketing strategy as a powerful way to raise your visibility. It helps you to attract customers so that you can sell more of your work to earn a decent living.

IN THIS workshop YOU’LL LEARN…
  • Why storytelling matters
  • The four types of stories to use
  • Setting boundaries to avoid over-sharing
  • Identifying the thread that weaves your stories together
  • The best ways to organise your stories
  • How to infuse your stories with your personality
  • Ways to translate your stories into relevant on-brand copy
  • Authentic storytelling and using AI
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Why join us?

We’ve been crafting and telling the stories of makers for over 12 years, and have witnessed first-hand the life-changing, impact storytelling has in transforming a maker’s career.

We want the same for you, because by not producing clear and consistent content your marketing will always be hit-and-miss, costing you visibility, time, customers, and ultimately, the ability to do what you love as a full-time job.

How it works

attend the workshop

Spend a few hours learning how to harness the power of brand storytelling to promote your creative business.

Create customer-connecting stories

Turn what you’ve learnt into identifying and transforming your stories into content that boosts your visibility and creates meaningful connections.

Make more sales

Experience the effects of focused storytelling translating into increased sales enabling you to earn a decent living doing what you love.

What you’ll come away with

At the end of the workshop, you’ll have

  • Gained an understanding of how storytelling can benefit your marketing strategy
  • The tools to make emotional connections to your existing and potential customers
  • Created a blueprint in the form of a storytelling toolkit that you can use immediately
  • The confidence to share your stories by turning them into content for your various channels

“Identifying your stories will provide you with a source of content inspiration that you can go back to again, and again, so you can stop wasting time thinking about what to share and have more time to focus on what you do best, making!”

Who is this workshop for?

This workshop is perfect for designers, MAKERS, creatives and artisan business owners WHO WANT TO…

1.

Share the stories of the purpose, passion, and inspirations behind their work, but don’t know where to start.

2.

Understand the value brand stories have on building a business and connecting to the right customers.

3.

Use storytelling to help them become more visible and cut through the distractions of a content noisy world.

Tapiwa ran this course for leading craftsmakers at one of the UK’s most prestigious creative business incubators, here’s what they said…

Best course ever!

Yusuf, Leatherworker

Best course ever!

Yusuf, Leatherworker

Best course ever!

Yusuf, Leatherworker

Best course ever!

Yusuf, Leatherworker

What you need to know

The Storytelling Workshop takes place on Thursday,16th May, 2024
The Time

2pm GMT

The Place

Online

The duration

3 hrs

The Cost

£97/$125

If you, me and a small group of your peers diving deep into what it takes to craft meaningful brand stories sounds good…

Secure your place here

Meet your tutor

Tapiwa Matsinde

The workshop will be delivered by Tapiwa Matsinde, an award-winning multi-passionate author, storyteller, curator, and mentor. Tapiwa specialises in global craftsmanship and design and is passionate about telling the stories of the makers and inspiration behind exceptional craft and design. Tapiwa has served as a mentor on the Cherie Blair Foundation for Women programme and is a contributor to the Homo Faber Guide. As the co-founder of Wonderfully Well Made, Tapiwa is committed to showing makers how to use storytelling to promote their work and grow their businesses.

FAQ

By live we mean taking place in real-time, and not a pre-recorded session. This is an interactive workshop that will be delivered online. Participants will be able to interact with the host and other participants, ask questions, share thoughts, and receive instant feedback.

We encourage you to attend live to get the full benefit of the workshop. However, we understand that plans can change so a recording will be available to all paid attendees for one month after the live workshop.

The workshop takes place over Zoom. A link will be provided 24 hours before the start, and you will need access to the Zoom software. You will also be sent a workbook before the workshop starts. The workbook is for use during and after the workshop and is designed to be printed off and filled in by hand or can be filled in digitally using Acrobat Reader, which you can download here for free: https://get.adobe.com/uk/reader/

The Workshop is priced in both GBP£ and USD$. You can pay for the Workshop in most currencies using a bank credit or debit card. You will be given the option during the checkout process. Please note we are unable to reimburse you for any currency conversion fees charged by your credit card issuer.

Yes, you can pay using Paypal. During the checkout process, you will need to select the USD$ option here.

This is a live workshop. Refunds will be offered up to 24 hrs before the start of the workshop. No refunds are offered in the 24 hrs leading up to the workshop, once it has started or in the period after it has ended.

“The stories we choose to share about who we are, what we do, and why we do it can be the difference between someone choosing to spend longer on your platforms versus leaving as soon as they land because your story doesn’t resonate.”

Ready to learn how to craft standout stories?

Book your place NOW