Designers, Makers, Artisans

Want to connect with your dream audience, and convert them into paying customers?

It’s time to tell them your story

do you ever…

Find yourself staring at a blank screen and wondering what on earth you are going to say?

Feeling like you need to post something, in a panic you scramble to cobble content together and even though your heart isn’t in it you press publish. Because that is what you are supposed to do, right? Share x amount of times a day so that you stay relevant, at least that is what the gurus on the interweb keep telling you.

You’re starting to feel trapped in a cycle of sharing things that don’t truly reflect the who and why of you and your work but do so because it’s ‘popular’ and so you end up feeling like a clone among many other voices out there.

Or, perhaps you feel like your story is not that interesting anyway, so why should anyone care about what you have to say.

As your judgement gets clouded you find yourself either oversharing in an attempt to keep up or end up not sharing your story at all.

This storytelling business is all starting to feel forced, inauthentic, and downright disheartening.
You’re looking for a way out of the Uncertainty because…

Deep down you know it doesn’t have to be this way.

It can take a bit of time to settle on the stories you want to share and the words and images to convey them, particularly if you are just starting out, BUT what if you could:

  • Regain control over how you craft, share and tell your stories?
  • Use your story to speak to your passion, and highlight the value you have to offer your customers
  • Have a bank of on-brand stories and prompts at the ready when you need them
If you like the sound of this

let us introduce…

Unfold Your Story

How to create meaningful brand stories that win you customers

Unfold Your Story guides you through the process Of crafting stories that truly reflect who you are and what you do.

Crafted with care this self-paced course follows a process that honours your story, by delving into the experiences that have shaped you and your creative journey. Unfold Your Story enables you to embrace your unique voice, and helps you to keep it real in a world where we can sometimes question the validity of our messages. If you long to craft stories that meaningfully align with your purpose and values and resonate with your audience…


The art of sincere and impactful storytelling.



  • Use your story to transform your business and brand
  • Position your story to raise the value of your work and attract dream customers who are willing to pay the prices your work deserves
  • Set boundaries so that you share what you feel comfortable sharing
  • Translate your stories into relevant on-brand copy
  • Get across the impact of your story in your life and work

The course modules


What’s Your Story

To craft and tell your story you need to know what it is and to own it. In this module, you delve into and pull out the personal stories that have shaped your life. Get prepared to be surprised with stories you may have forgotten.


Your purpose. The story of why your business exists

Your personal story connects to the story of why you do your craft. In this module, you start to uncover those connections and examine what you value and how you want the world to see and experience the essence of your work.


Who do you want to connect with and why?

Your stories are there to create emotional connections to your audience. This module guides you through the process of understanding your right audience and the stories that will help them appreciate your work.


Finding the common threads

Your stories require structure to make them highly effective. This module is where you gather and sort through your stories. You will also be guided through the process of setting boundaries over what to share.


Adding your personality to your story

Stories without personality are flat. In this module, you will discover how to define your tone-of-voice in order to bring your stories to life with the essence of your unique personality.


Communicating your brand story

Once you have your stories you need to share them. This module guides you through the process of turning and formatting your stories into brand copy, and where and when to tell your stories in a way that feels authentic and true to how you prefer to show up.


Your BrandStory Dossier

Your BrandStory Dossier is a one-page document of your stories at a glance, ready for when you need prompts and inspiration about what to share.


“I’m so happy [with] the first press … for Frida-54, thank you so much….”

Edith Tialeu
founder, Frida 54

Unfold Your Story is currently closed for enrollment

Why storytelling matters to your craft

Storytelling is an important part of your marketing strategy as a powerful way to attract and connect to your dream CUSTOMER.

Stories serve to shine the light on our humanness and help your audience emotionally connect with you and your work. Keeping your story to yourself is like hiding your light under a bush. Whoever you are and wherever you are your stories matter. We all have stories to tell. They could be ones of hope, inspiration, passion, courage, resilience, or simply be entertaining.

And the stories we choose to share about who we are, what we do work why we do it can be the difference between someone choosing to spend a few minutes longer on your platform as opposed to leaving as soon as they land because your story doesn’t resonate.

Stories told from the heart are what resonate. And it is when you are true to yourself and truly connected to your brand story that you can then show up with a sincerity that is heard in your voice, expressions, and actions.

So, come its time to craft, tell and share your stories, authentically.

Who is this course for?

Unfold Your Story is right for you if you…

  • Are struggling to express yourself, because you don’t know what stories to share, what to say, how to say them, and where to say them, so need expert guidance to do justice to your brand story
  • Understand the value your brand story has on building your business and connecting you to your dream audiences, but are not sure how to put it together
  • Want to share your stories without losing your soul and be true to who you are in order to build a community that genuinely cares about what you do
  • Want to craft and share your brand story with confidence, and are ready to let that shine through

Unfold Your Story is not for you if you…

  • Prefer the challenge of doing and finding things out for yourself, no matter how long it takes you to do so
  • Want to sound like other businesses you admire
  • Are not willing to put in the time and effort needed to plan and create the stories that are right for your business
  • Don’t need a brand story
  • Already have a connected audience and customers willing to pay the value your work deserves

How it works

Unfold Your Story is an immediate access, self-study course that gives you the freedom to work through each step at your own pace. You will benefit from:

Immediate Start

The first lesson is available as soon as you purchase followed by a Module released every 5 days giving you the luxury of working through the carefully crafted content at your own time and pace, meaning the course can fit around your responsibilities.

Workbooks & Materials

Where relevant the lessons in each module come with downloadable workbooks, exercises, templates, and checklists so that you can turn your ideas and thoughts into action as you work your way through the course content.

1 Year Access

The course is open for limited periods throughout the year, however, once you’ve enrolled you will have one year’s access to the course content from the time of enrollment. This means you can return to the content whenever you need to during this period.


Hello there,

I’m Tapiwa Matsinde, a curator, author, storytelling expert and award-winning blogger, and founder of Wonderfully Well Made. For over 12 years I’ve been crafting, telling and sharing the stories of prestigious fine craft brands to independent makers, designers and artisans from around the world. Having written books, magazine articles and curated fine craft exhibitions I understand just how important stories are in being seen and connecting with audiences to create meaningful experiences. And I am ready to help you tell yours.

frequently asked questions

Unfold your story is designed for creatives who want to tell and share the stories of their work, in a meaningful and engaging way.

You will have immediate access to the course once purchased during the enrollment period and, to give you time to focus and work through the individual modules, a Module is released every 5 days. You will receive an email to let you know when your next Module is ready. As such, it takes on average 7 weeks to complete the course, but once all the Modules are released you will have up to 1 year to complete the course.

When the course opens for enrollment you will have 1 year’s access to the course content and materials*. *Should the course be retired you will be given plenty of notice.

The workbooks are designed to be printed off and filled in by hand or can be filled in digitally using Acrobat Reader, which you can download here for free:

As with anything you do the more focus and attention you put in and show up to do the work the more you will get out of it and increase your chances of success. Unfold Your Story has been crafted with care to help you get comfortable with telling your story. There are no guarantees and it would be remiss of me to promise otherwise.

Unfold Your Story is presented as self-study, rather than through dedicated 1-to-1 guidance. The course is designed in such a way as to make the lessons self-explanatory giving you the confidence to put what you learn into practice straight away. Support comes in the form of the Workbooks, exercises, blog posts, exclusive newsletter content, you will need to be signed up to the mailing list to receive notifications.

I occasionally offer a limited number of 1-to-1 mentoring sessions throughout the year. If you would like to find out more please refer to this page for further details.

Unfold Your Story with a 14-day money-back guarantee. Should you purchase the course and find that it is not right for you, you will need to contact me to work out a resolution. You will be required to present proof showing that you have made an effort to do the work and exercises. If you are unsure if the course is right for you or if have any questions please do contact us to discuss your needs before purchasing.