5 types of promotional images every maker needs in their portfolio
Images are an essential part of brand promotion. They do the heavy lifting of selling your handmade…
What to do if selling your statement handmade crafts to rich people makes you feel uncomfortable
The nature of hand-craftsmanship often means the products created will cost more than those mass-produced, with prices…
7 powerful qualities successful high-end artisan businesses have in common
Have you noticed that some designer-makers and artisan brands always seem to get the press mentions, the…
Want to boost your sales? Sell the story, not the product
Storytelling is a powerful medium in business for generating sales. At a time when the market is…
How to show up as the face of your business when you don’t like being in the spotlight
Branding a business doesn’t stop and start with the business itself but incorporates all that is connected…
The main challenges designers, makers, artists face when building a brand, and how to overcome them
Building a brand is a way of packaging, presenting and connecting your work, purpose, and mission to…
How to cultivate a spirit of generosity in your brand
Heartfelt branding is something we talk a lot about in our mentoring work. This is a way…
How to refine & elevate your craft business
You’ve invested much time and energy into learning and refining your craft skills. Your dedication and commitment…